Niko Partners: Asia and MENA Game Markets accounted for 46.5% of the Global Market in 2023
Growth numbers are inspiring, yet most of the market is occupied by established Tier-1 countries (China, South Korea, Japan). And they're not growing that much.
Niko Partners tracks 13 markets in the regions. East Asia includes Japan and South Korea. SEA-6 includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. MENA-3 includes Egypt, Saudi Arabia, and the UAE. India and China are counted separately.
In 2023, the volume of the aforementioned markets reached $85.5 billion. This is 46.5% of the total industry size ($183.7 billion).
It is expected that by 2028, the market volume of these countries will reach $97.1 billion. The fastest growth will be in India (+11.1% CAGR); MENA-3 (+8.3% CAGR) and SEA-6 (+6.7% CAGR).
In 2024, the following revenue distribution among the analysed regions is expected: China - 56.9%; East Asia - 33.4%; SEA-6 - 6.3%; MENA-3 - 2.4%; India - 1.1%.
In these countries in 2023, there were 1.6 billion players. By 2028, the number will grow to 2 billion. The fastest growth will be in India (+10% CAGR); MENA-3 (+4.1% CAGR) and SEA-6 (+3.7% CAGR).
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Among the 13 countries, China is expected to have 42.9% of all players in 2024; India - 30.2%; SEA-6 - 17%; East Asia - 5.8%; MENA-3 - 4.2%.
In 2023, Asia and the MENA regions accounted for 57.8% of the total mobile gaming revenue.
These regions accounted for 50.4% of the global PC market in 2023.
Niko Partners notes that their latest research signals an increase in gaming activity in Asia - the number of hours spent gaming increased by 36.2% YoY. There is a recovery after a 10% decline in 2023.
In the reporting markets, in 2023, 93.7% of users played on mobile devices; 35.1% on PC; and 4.9% on consoles. By 2028, these 13 countries are expected to have 1.87 billion mobile players; 606 million PC gamers and 100 million console players.