Weekly Reports Recap: June 20 - June 24
Steam Publishers landscape research; American Gamer portrait; Chinese market drop & more this week.
This week:
Sensor Tower: Top Mobile Games by Downloads in May 2022
Video Game Insights: Steam Publishers Landscape - US Publishers generating almost 50% of sold copies
Sensor Tower: Netflix Mobile Games has been downloaded 13M times
Alconost: The Most Popular Localisation languages
Newzoo: American Player Portrait in 2022
Gamma Data: Chinese Gaming Market Revenue is dropping third consecutive month
data.ai: Mobile Games will earn $21.4B in Q2 2022
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Sensor Tower: Top Mobile Games by Downloads in May 2022
Subway Surfers from Sybo Games led the chart with 30M downloads in May. It’s 86,5% more than in May 2021. India is responsible for about 15% of downloads, the US is next with 14%.
It’s also the best month for downloads in May for a 10-years lifespan of the title. Anniversary helped Subway Surfers reach $5.9M, a record too. The revenue in May 2021 was 6.3x times lower.
Garena Free Fire was downloaded 26M times, 50.3% more than a year before.
Overall in May 2022 users downloaded games 4.8B times from App Store & Google Play. There is a 1% decline compared to May 2021.
India is responsible for 916M of downloads (19.2% of global); the US - for 8.4%; Brazil - for 7.9%.
Video Game Insights: Steam Publishers Landscape - US Publishers generating almost 50% of sold copies
The research covers 2,337 Steam publishers generating 95% of the revenue. Numbers are relevant as of June 2022.
Almost a quarter of publishers is from the US. The only country representing publishers, not from North America or Europe is Japan (3% of publishers).
69 out of 250 most grossing publishers are from the US. The UK is next (28 publishers - 11%), Japan is third (20 publishers - 8%), and China (18 publishers - 7%).
250 of the largest publishers by revenue in Steam are responsible for 91% of the platform revenue in the last 365 days. The leader is Bandai Namco with more than $800M in revenue per year. The majority of sales made the Elden Ring.
Ten top-grossing publishers on Steam are generating 40% of revenue.
90% of publishers’ revenue in Steam are coming from 8 main markets: the US, Japan, the UK, France, Sweden, Canada, Poland, and China.
The US publishers are responsible for 39% of overall Steam revenue, and 48% of all copies sold.
Sensor Tower: Netflix Mobile Games has been downloaded 13M times
The platform released 24 Mobile titles to date. The most popular is Stranger Things 1984, which has been downloaded 2M times.
The best month for Netflix by downloads was in December 2021, when games published by the streaming giant were downloaded 2.3M times.
The Stranger Things remains the strongest Netflix franchise. Downloads of Stranger Things 1984 & Stranger Things 3: The Game increased from the end of May by about 3 times after the 4 seasons of the series release.
Alconost: The Most Popular Localisation languages
The company shared its structure of orders of translation from English to other languages in 2021.
12 most popular languages are: French (8.2%), Italian (6.6%), German (6.4%), Brazilian Portugese (6%), Spanish (5.9%), Japanese (5.5%), Korean (5%), Chinese (Simplified) (4.9%), Dutch (4.4%), Turkish (4.2%), Polish (3.6%), Russian (2.8%).
Alconost highlights the growth of Brazilian Portuguese, which overcame Spanish by popularity.
The number of translations to the Asian languages is increasing in the order structure of the company.
Newzoo: American Player Portrait in 2022
72% of the US population is playing games.
A lot (44% of the population) are not only playing but also watching gaming content.
52% of gamers are men, 47% are women, and 1% are non-binary people (or other).
The majority of players are between the age of 21-35 - there are 35% of them. Next are groups of 10-20 years (26%), 36-50 (25%), and 51-65 (13%).
The main players’ motivations to play are to socialize, have fun & action & achieve something.
48% of gamers are playing on mobile devices, 39% on consoles, and 27% on the PC. On average, players are spending 5 hours per week gaming on mobile devices and PC, while on consoles - 6 hours per week. This data are covering the last 6 months.
49% of American players are payers.
Fortnite, Call of Duty Modern Warfare / Warzone & GTA V are leaders in the US on PC and consoles by MAU.
The most popular genres by MAU in the US are Shooters, Adventure games & Battle Royale titles.
Gamma Data: Chinese Gaming Market Revenue is dropping third consecutive month
Chinese gaming market revenue in May was $3.4B. The drop to May 2021 was 6.74%.
The decrease in the mobile gaming market was 10.85% from the previous year, and 2.15% from the previous month. Overall revenue was $2.48B.
Chinese developers and publishers’ revenue in the West in May was $1.44B (-5.8% from the previous month).
data.ai: Mobile Games will earn $21.4B in Q2 2022
There is a 30% increase compared to Q2 2019.
Mobile games share will be about 65% of overall mobile revenue in Q2 2022. App Store & Google Play overall revenue will be $33B.
The top-grossing genre in Q2 2022 is MMORPG, MOBA, 4X-strategies, Battle Royale, and Action RPG.
The top-grossing games of Q2 2022 are Honor of Kings & Genshin Impact.