Adjust: 27% of overall game downloads in last two years were hypercasual
And the number increased by third in 2021.
An overall number of downloads in 2021 increased by 32% compared to 2020. The largest growth dynamic showed LATAM region - +35% YoY.
27% of overall game downloads secured hypercasual titles. Action games (17%), Puzzles (11%), Sports games (10%), and Strategies (5%) are next.
Paid to organic traffic ratio in 2021 increased from 0.73 (2020) to 0.81. The hypercasual category is showing the highest number of paid users - 3 paid users for each organic.
Median eCPI increased from $1.74 in 2020 to $2.18 in 2021.
Median Ret D7 increased from 12% in H1 2020 to 14% in 2021. Median Ret D14 increased from 8% to 13%. Median Ret D30 increased from 5% to 9%.
For the hypercasual games median Retention results in Q4 2021 are following: Ret D1 - 25%, Ret D3 - 13%, Ret D14 - 3.8%, Ret D30 - 1.6%.
The average duration of sessions in 2021 dropped compared to 2020. Contrary, the number of sessions increased slightly.