Adjust: Games are responsible for 50% of all UA spendings
In APAC region this number is even higher.
In the APAC region, this number is jumping to 64%. In the US game spendings are responsible for 57% of the overall amount. in Europe, Middle East, and Africa the UA spendings on games are about 39%.
On average, one install on iOS costs $3.86. Facebook user price is $1.02, while the user from Google Ads costs $0.91. Attribution from AppLovin, ironSource, and Mintegral costs $0.58, $0.39, and $0.19 respectively.
Hypercasual games rose significantly in 2020. Installs increased by 43%, and the number of sessions grew by 36%.
In Japan, the number of sessions in HC titles increased by 99% in a year.
On average, one user in hypercasual costs $0.25. The most expensive users are from the US - they are priced at $0.55.