Hypercasual games downloads increased by 49% from 2020. Non-hypercasual games growth wasn’t so significant - just 4%.
eCPI in non-hypercasual games in Q1 2021 resulted in $0.95. In hypercasual, it is about $0.2.
Paid/organic traffic ratio in non-hypercasual games in Q1 2021 was about 0.5. For hypercasual titles, the ratio is about 2.6.
Surprisingly, users have more daily sessions in non-hypercasual games compared to hypercasual. It’s about 2.4 sessions vs. 1.5 respectively.
On average, 5.64% of users are sticking within the game at 30 days after install. But for hypercasual games, this metric is about 1.69%.