Adjust: Mobile app trends 2021 - gaming insights
Gaming apps are responsible for 33% of all apps downloads.
Adjust has divided hypercasual and non-hypercasual games into two different categories, assuming, that the audience is contrasting.
33% of all downloaded apps in 2020 were games.
Adjust tells that the mobile gaming market was $165 billion in 2020. However, there is a feeling that analytics used the wrong source. Because Newzoo tells that the whole gaming market in 2020 was $159.3 billion with mobile part of $77.2 billion included.
Hypercasual games installs increased in 2020 by 43% compared to 2019. Non-hypercasual games showed a 26% increase.
The number of sessions in hypercasual games increased by 36% in 2020 YoY. In non-hypercasual games, this metric showed a 27% growth rate.
The average number of game sessions per active user in hypercasual games is 1.4. In non-hypercasual games, it’s 2.2.
Adjust shared insights on time spent in games by days.
Day 0: HC - 8 minutes; non-HC - 24 minutes;
Day 1: HC - 15 minutes; non-HC - 53 minutes;
Day 3: HC - 11 minutes; non-HC - 48 minutes;
Day 7: HC - 9 minutes; non-HC - 47 minutes;
Day 30: HC - 7 minutes; non-HC - 45 minutes.
Average D1 Retention in gaming is around 30%. Hypercasual games are showing a D1 Ret of 27%. D7 Hypercasual Retention is falling to 7.5%, while by D30 only 1.75% of users are still playing the game.
