Aldora: The Gaming market will reach $250.2B in 2025
We have a new company that can share interesting market data.
Aldora is a new company founded by Joost van Dreunen, co-founder of SuperData Research.
Joost is also running a great Substack channel, which I’m subscribed to and enjoying. It’s here:
The company estimates that in 2025, people will spend $250.2 billion on interactive entertainment (+4.6% YoY). This figure includes game sales, gaming hardware, accessories, eSports, and live streaming. The forecast for 2024 is $239.2 billion (a growth of 0.6%).
Game sales in 2024 will reach $186 billion (+3.6% YoY). The PC segment will see the highest growth (+4.2%, up to $31.4 billion), followed by mobile games (+3.6% YoY, up to $109.3 billion). In third place in terms of growth are consoles (+3.1%, up to $44.9 billion).
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Sales of gaming hardware are expected to decline by 31% YoY in 2024. The peak of sales was in 2022 when $21.4 billion was spent on gaming consoles and accessories. Aldora believes this signals that the current console lifecycle is nearing its end. The PC and laptop market remains stable. However, accessory sales are expected to grow by 5% in 2025.
Innovative technologies have not yet gained a significant share of the gaming industry. The VR market is projected to be worth $3.3 billion by the end of 2024, with an expected growth of 11% in 2025. The blockchain gaming market is expected to reach $651 million in 2024 (+21% YoY), but market leaders (Animoca, Sorare) are seeing revenue declines. The web gaming market is expected to show modest growth in 2024 (up 3%, to $2.7 billion).
By the end of 2024, the streaming market will be worth $4.3 billion. This is 1% more than last year but significantly less than the peak of $6.62 billion in 2021. Despite this, leading streaming platforms (Twitch) remain unprofitable.
The eSports market continues to struggle. In 2024, its value will be $173 million (-3% YoY), and in 2025, Aldora experts expect a decline of 8.3%.