Ampere Analysis: Alan Wake II console sales less than 1M copies
Despite the critical acclaim; sales records are yet to break.
Pierce Harding-Rolls' Estimate (Ampere Analysis analyst) mentioned that 850 thousand copies of the game were sold as of the end of November. This figure represents only console sales.
However, Pierce notes that sales of Alan Wake: Remastered significantly increased in October-November of this year.
Circana indirectly confirms Ampere Analysis' data. According to their information, Alan Wake II did not make it into the top 100 for active players in the USA in November on either PlayStation or Xbox.
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Matt Piscatella from Circana believes that two things could have helped the game: physical releases and more advertising. Although, according to estimates from Finnish media, they could have spent around $70 million on the project's advertising.
Nevertheless, labeling it a failure is at least premature. Analytical companies do not have access to sales figures on EGS, where a significant number of purchases could have occurred. Moreover, according to Remedy's standards, the initial sales are good. The same applies to Control, which sold 3 million copies in three years.
In 2015, it was reported that the first part of Alan Wake sold 3.2 million copies on all platforms, five years after its release.