Ampere Analysis: The release of Spider-Man: Across the Spider-Verse boosted the MAU of Marvel's Spider-Man: Miles Morales by 77%
Transmedia effect.
The MAU for the base game, Marvel's Spider-Man, increased by 34%.
The peak in Daily Active Users (DAU) occurred during the first two weeks following the release of the animated film. It began to rise one week before the release.
However, the surge in interest in the games could also be related to the upcoming release of Marvel's Spider-Man 2. Sony had just released a new trailer at the end of May.