App Annie & AppsFlyer: State of App Marketing in Latin America 2021
Still an opportunity market.
The number of downloads in Latin America reached 5.1B in Q1 2021 and showed a 20% YoY growth.
The amount of paid traffic in Brazil increased by 41% compared to 2020 and by 178% compared to 2019. Mexico is just behind with 48% growth to 2020 and 120% to 2020.
Google Play is responsible for 9 out of 10 downloads in the region.
In Brazil and Mexico in Q1 2021 amount of both paid and organic traffic decreased slightly.
Coin Master, Garena Free Fire, and Lords Mobile are three Top Grossing games in LATAM in Q1 2021.
In Brazil, in Q1 2021 the amount of in-app purchases in games increased by 64%.
On average, the amount of paying users in Latin America increased by 32% in 2020.
Top 10% of games in the region has the following Retention numbers:
D1 - 37%
D3 - 18,95%
D7 - 11,69%
D14 - 7,47%
D30 - 4,3%