App Annie & IDC: 2021 Gaming trends
The gaming industry is feeling good - especially its mobile side.
The mobile gaming market is growing more rapidly than PC/Console. As for now, the mobile market is 2.9x times bigger than the PC market and 3.1x bigger than the console.
US and Western European markets showed the best growth in revenue during the pandemic.
Top games by Revenue in 2020-2021 had real-time multiplayer.
Mobile games revenue and downloads are still growing. App Annie’s analytics doesn’t see any reasons for growth to stop: in Q1 2021 users were spending $1.7 billion per week on mobile games (it’s 40% more than before pandemic).
Video ads are the most disliked ad format for US users. However, it’s still the most popular - 88% of gamers have seen it.
Only around 20% of users are disliking the Rewarded Video ads.