data.ai: Brazilian App Market in 2021
Great increase from 2019, a much smaller one compared to 2020.
The overall valuation of the app market in Brazil is $1.1B. It’s 63% more than in 2019.
The gaming segment is responsible for $571M. It’s growing faster than the market - by 65% compared to 2019.
Revenue growth in 2021 was $75M. The same amount gaming industry showed in 2019, the pre-pandemic year.
The number of downloads in 2021, compared to 2020, almost hasn’t changed. Seems like the high base effect.
Hypercasual titles are first by far in terms of downloads. Most monetizable genres are 4X Strategies and MMORPGs.