data.ai: Brazilian App Market in 2021

Great increase from 2019, a much smaller one compared to 2020.

• The overall valuation of the app market in Brazil is $1.1B. It’s 63% more than in 2019.

• The gaming segment is responsible for $571M. It’s growing faster than the market - by 65% compared to 2019.

• Revenue growth in 2021 was $75M. The same amount gaming industry showed in 2019, the pre-pandemic year.

• The number of downloads in 2021, compared to 2020, almost hasn’t changed. Seems like the high base effect.

• Hypercasual titles are first by far in terms of downloads. Most monetizable genres are 4X Strategies and MMORPGs.

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