App Annie: LATAM Mobile Market Report
The market is growing fast, but it's still relatively small.
89% of region downloads belong to Android. However, iOS is still leading in terms of revenue. From July 2020 to June 2021 users have spent $1.62B in App Store and $1.27B in Google Play.
From H1 2019 the gaming market in the region grew by 87% - from $0.41B to $0.77 in H1 2021.
Brazil is the core market of Latin America. From July 2020 to June 2021 it has generated $555M of revenue and about 5B downloads.
From July 2020 to June 2021, the LATAM market resulted in $1.46B of revenue and 9.42B of downloads.
Simulation, Strategy, RPG, and Shooters are core genres, they’re responsible for 60% of revenue. However, only 25% of downloads are coming from titles of mentioned genres.