App Annie: Mobile Gaming Market of Australia & New Zealand in 2021
They're experiencing step-by-step growth.
In Q2 2021 Australian users spent $888.7M in games. New Zealand users added $134.8M to the revenue.
In both countries, Android users retention is decreasing. In average, D1 Retention decreased from 30.5% in 2019 to 28.6% in 2021; D3 Retention - from 3% in 2019 to 2.5% in 2021.
The picture is a little bit different on iOS. D1 Retention there increased from 31.9% in 2019 to 32.8% in 2021. But D30 Retention is still decreasing - from 3.7% to 3.55%.
The percentage of fraud downloads in the gaming segment in both countries is lower than 0.75%.
