App Annie: Taiwan & Hong Kong markets overview
Did you know, that Taiwan is the #6 mobile market in the world?
Taiwan is #6 in the global country top by revenue. In Q4 2021 users in this country have spent $597M on mobile games. Hong Kong is #12 with $193M revenue in the same period.
MMORPG is the most popular genre in Taiwan by downloads. However, during the last year, its downloads went down by 27%. In Hong Kong, the first place reserved by hypercasual action games, downloads increased by 37% during last year.
As for the revenue, MMORPG is the top-grossing genre in both countries.
Among the most popular games in Taiwan, Harry Potter Magic Awakened has the best Retention metrics. D1 - 52.54%; D7 - 26.04%; D14 - 19.82%.