AppCharge: 72% of the top-earning Mobile Games in the U.S. have webshops
The company reviewed top-20 grossing social casino, strategy, action & casual games.
The company identified the top-earning games on iOS in the U.S. using Sensor Tower.
100% of social casino games in the top 20 by revenue in the U.S. on iOS use web stores. High ARPU in these projects and an established VIP support system contribute to this penetration.
30% of casual games in the top 20 have web stores. Compared to social casinos, AppCharge attributes the lower penetration to the impulsive nature of purchases in the casual genre and the lower ARPU.
80% of strategy games in the U.S. top 20 have web stores.
75% of action games in the U.S. top 20 have launched web stores for their players.