Apple: 62% of App Store revenue is generated by games
Epic vs. Apple trial continues to supply us with interesting numbers.
Lorin Hitt, the antitrust expert from the Apple side, shared some App Store numbers during the Epic vs. Apple trial.
Games are accounted for 62% of all revenue generated by the App Store.
The average microtransaction price rose from $5 to $10 following the Fortnite release on iOS.
Paid apps price rose from $9 to $16 too.
From March 2018 to July 2020, 10.2% of the Fortnite audience were using iOS as a primary device for the game. During this period they’ve been accounted for 13.2% of the revenue - $745 million.