AppMagic: Genshin Impact in May 2023 showed the worst revenue on Mobile since the launch
Many companies can only dream about $50M+ in revenue being their worst month.
Based on AppMagic data, the game earned $53.9M in May 2023. It’s the lowest number since the release.
The previous anti-record was set in June 2021 - the game earned $65.6M back then.
AppMagic also launched their podcast with a first guest - Daniel Ahmad. They discussed trends, which genres grew despite the market decline, and how studios can benefit from the current macroeconomic situation.
The drop in revenue might’ve happened due to two reasons. The first is the underperformance of the Baizhu banner, which made only $1.9M in China on iOS while the previous banner made $8M. The second is the release of Honkai: Star Rail, which might’ve attracted some of the audience.