Appodeal studied 100k apps, 70+ ad sources, 2 platforms (iOS + Android), and 3 ad formats - Rewarded Video, Interstitial, and Banners, in 6 key regions from July 2021 to June 2022. The report is based on more than 200B impressions.
eCPM
eCPM in the US on iOS dropped (from $15.12 to $13.81 in Rewarded Video ad formats), in other regions it grew or stayed on the same level.
eCPM on Android increased or remained the same in all regions.
MENA region is showing growth by eCPM on all platforms and ad formats despite banner ads on iOS.
Fill Rates & ARPU
In H1 2022 only the US managed to keep those metrics on the previous level. In all other European countries, those metrics went down.
There is an ad networks rating and a list of ad sources & DSP available in the full version.