Appodeal: Yearly eCPM Report (2023 Edition)
The research is based on 200B+ views; 70+ ad channels; 100+ thousand apps. Data were collected from January 2022 to December 2022.
eCPM on iOS in Rewarded Ads and Interstitials was more or less stable in 2022 in Tier-1 countries.
eCPM of banner ads increased in Tier-1 countries on iOS.
Rewarded Ads eCPM on Android in the US declined from $24.48 in January 2022 to $18.36 in December 2022. And many Tier-1 countries followed the negative trend.
eCPM of Interstitial formats on Android is declining too.
eCPM of the banner format on Android is copying the iOS movement - it’s growing, but not as fast as on iOS.
Rewarded Ads eCPM in Saudia Arabia on iOS increased through 2022 almost 2 times - from $6.79 in January 2022 to $12.06 in December. In no other countries, such massive growth was detected.
Interstitial format eCPM on iOS in Saudi Arabia grew too - from $4.45 in January 2022 to $7.61 in December 2022.
Russia is showing impressive growth in banner format eCPM on iOS - from $0.13 in January 2022 to $0.32 in December 2022. This is on par with Canada ($0.31), and higher than in South Korea ($0.23) or Germany ($0.14).
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