AppsFlyer: Best sources of advertising traffic on mobile devices (Version 16)
A new performance index is here. Know what ad sources you're missing.
To prepare the index, the company analyzed 11.5 billion organic installations from 75 sources from April to September 2023 in more than 30 thousand applications.
iOS
Apple Search Ads - the #1 traffic source on iOS. This applies to both the volume and quality of traffic.
Liftoff and Moloco - in second and third places, largely due to the quality of traffic.
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Meta in fourth position. The channel works especially well for mid-core projects.
AppLovin is in fifth place on the chart, performing well for casual and hyper-casual projects.
Android
Google Ads - the main source of traffic on the platform. It shows the best results in every category except hyper-casual games and casinos - in these categories, Google Ads takes the second position.
Unity Ads took second place in the overall chart but lost positions in the volume of traffic. The channel works well for casual and mid-core projects.
ironSource significantly improved compared to the previous index, taking the third position (previously sixth). The channel works excellently for hyper-casual projects.
Meta took the fourth position. Through this source, it is good to acquire casinos, mid-core games, puzzles, and sports projects.
AppLovin lost 1 position in the overall ranking and took 5th place.
The full version of the index, with a breakdown by genres and regions, is available at the link.