AppsFlyer: D30 Retention in games is declining for 3rd year straight
How to deal with it? Retargeting is the answer.
The average D30 Retention in games declined from 3% in Q3 2022 to 2.4% in Q3 2022. It’s the 20% downgrade.
Android Retention of all days is decreasing in all categories. iOS is much more stable in these terms.
Countries with the highest D30 Retention (not only games) are Japan (5.3%), Canada (3.7%), and South Korea with Australia (3.6%).