The peak of falling down was in June 2021. In the same period, Android IAP revenues grew by 10%.
Gaming companies spent $14.5B in 2021 for users acquisition. This number doesn’t include China.
Ad revenues after ATT implementation on iOS fell by 2% but increased on Android by 55%.
ATT opt-in rate in the US is 39%. The highest one was in Vietnam, where 65% of users agreed to share their personal data.
84% of gaming apps are using SKAdNetwork now.