Around 25% of all gaming apps have integrated the ATT framework. It’s an increase from 22% a week before.
As of 8 June, 27% of users have switched to iOS 14.5. A week before only 13% updated their system.
The best ATT framework penetration is showing hardcore and social casino games - 33%. Midcore titles are in between with 27% penetration. Casual and hypercasual titles have the smallest share of apps with ATT - 20%.
It’s interesting, that the ads spending in the hardcore segment increased since the IDFA.
The only segment, where ads spending share has changed is hypercasual. Publishers started to buy more traffic on Android.
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