AppsFlyer: Mobile Landscape in Nordics
Nordic people don't want to share their personal data with game developers.
In Nordic countries, females are playing at least once a day often than males - 29% versus 23%.
The most active age segment is 40-49 - 1/3 of those users are playing at least once a day; a quarter is playing multiple times.
Males are more likely to spend money on games. Every 4th man is ready to spend 100 SEK (about $11) in games. If we’re talking about females, every 9th woman is ready to spend this sum.
Young users are much easier to spend large sums on games.
Only 5% of Nordic users allowed games to collect their personal data. It’s even less than Smart Home apps have.
Around 30% of Nordic users would like to pay for their personal data not to be collected.