The data was collected from 1 January to 31 March 2023 in 35 countries.
Top charts
Royal Match, Gardenscapes, and Homescapes are the top-grossing puzzle games of Q1 2023 on iOS. Leaders on Android are Candy Crush Saga, Royal Match, and Gardenscapes.
Candy Crush Saga is the leader by revenue from two platforms combined with $156.3M.
Gardenscapes, Royal Match, Parking Jam 3D are top titles by downloads on iOS. Candy Crush Saga, Thief Puzzle: To pass a Level, Block Blast Adventure Master is leading on Android.
Candy Crush Saga is also the leader in Q1 2023 by downloads (54.6M installs).
The top games by advertising on iOS are Royal Match (97,416 creatives - 7.77% of paid traffic); Gardenscapes (4,534 creatives - 5.95% of paid traffic), and Wordscapes (333 creatives - 5.16% of paid traffic). On Android are Matchington Mansion (1,309 creatives - 26.5% of paid traffic), Blockudoku: Block Puzzle Game (2,652 creatives - 6.14% of paid traffic), and Gardenscapes (11,793 creatives - 5.53% of paid traffic). The % of paid traffic is related to all paid traffic in the category.
Category overview
Puzzles are generating 11.19% of all Android downloads and 19.89% of downloads on iOS.
Puzzles are responsible for 7.49% of iOS and 13.81% of Android revenues.
Puzzle games are getting 31.98% of creatives and 37.35% of paid traffic on Android; on iOS it’s 30.15% of creatives and 52.43% of paid traffic.
The US (14%), India (12%), Brazil (8%), Russia (6%), and Indonesia (5%) are countries in Q1 2023 with the most downloads for Puzzle games.
The US (46%), Japan (10%), Germany (6%), the UK (6%), and France (5%) are leaders in Q1 2023 by IAP revenue.
Despite the fact that iOS is getting only 20% of downloads, it’s generating 56% of all Puzzle revenue. Android is getting accordingly 80% of downloads with 44% of revenue.
Subcategories overview
Match 3 is the leader by downloads (36%) and revenue (65%) in the genre. Trivia, Merge, and Word games are next.
Match 3 is generating 6% of all mobile genre downloads.
Regarding revenue, Match 3 shares second place with 4X Strategies (9%). MMORPG is in first place by far (22%).