Apptopia: Less than 1% of Netflix's monthly audience plays their games
It feels that the professional community expected a little bit more.
According to Apptopia estimates, in September, 2.2 million people played Netflix games. Currently, Netflix's audience consists of 247.15 million users.
As of September 2023, Netflix games were downloaded over 70.5 million times.
The peak of the Netflix game audience was in January 2023, with 2.7 million Monthly Active Users (MAU). The lowest figures for 2023 were observed in March and July, with 1.45 million MAU.
The number of games on the platform has grown from 24 to 77 in the last year.
According to Netflix management's statements, they will not stop trying to succeed in the gaming market.