Big Games Machine: How People Discover New Games in 2024
Gamers tend to trust known franchises and developers.
A survey was conducted with 1009 players from the USA. The number of men and women was equal. The age distribution (from 18 to 44 years old) was also almost equal.
64% of players learn about new games from YouTube. This is the most popular channel.
TikTok (38%) is in second place. It is followed by Instagram (36%), Facebook (35%), recommendations from friends and acquaintances (34%), and advertisements (32%).
On average, users check 4 to 5 sources when they want to make a purchase decision.
Moreover, the younger generation uses TikTok (58% of 18-24-year-olds versus 29% of 34-44-year-olds) and Instagram (49% of 18-24-year-olds versus 29% of 34-44-year-olds) more often for game news.
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Male gamers more frequently use Twitch and YouTube for game information. Females prefer TikTok more.
YouTube is the most trusted by players - 52% of respondents indicated this. TV advertisements are the least trusted - 13%. Opinions are polarized - for example, some people trust TikTok, while others do not.
People are inclined to try a new game if it is a new installment of their favorite franchise (40%); the game is included in a subscription (30%); it has good reviews from players (28%); it is released by a developer they like (25%). Overall, people prefer familiar franchises and developers.
Great work!!