BuzzGuru: Plarium has spent $8.66M on RAID: Shadow Legends YouTube campaigns last half a year
The company's marketing strategy heavily relies on influencers.
During this time the company earned 442.95M of views. CPM is about $19.55.
About 90.75% of the influencer budget Plarium has spent on RAID: Shadow Legends. Mech Arena: Robot Showdown got a modest $842k, while Vikings: War of Clans - only $28.3k in half a year.
But fair to say, that spendings on RAID: Shadow Legends are declining (-64% MoM), while Mech Arena: Robot Showdown are growing every month by 197%.
The majority of paid ad mentions of Plarium games are in Russia (23%), and the US (22%).
American blogger, which YouTube video is getting 261.9k of views, receives from Plarium $11.8k on average. Russian blogger with similar metrics gets only $2.4k.