ByteBrew: What time do mobile users play Games
7-9 PM is the most active time for players all over the world.
The analytics platform analyzed over 1 billion active users across 185 countries. For regions, data variability is +/- 1 hour of timezone.
Peak user activity occurs at 8 PM, with the least activity at 4 AM.
The company recommends launching in-game events between 2 PM and 4 PM UTC, as users are most active during this time.
User Behavior in North America
In North America, the most active hours are from 7 PM to 9 PM.
Compared to the rest of the world, North American users play 40% more often between midnight and 2 AM.
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User Behavior in Latin America
In Latin America, user activity increases in the early morning hours, starting around 5-6 AM.
In Latin America, 65% more people play during late-night hours (from 1 AM to 4 AM).
User Behavior in the EMEA Region
Players in the EMEA region play significantly less at night and in the morning compared to global trends.
From 4 AM to 7 AM, user activity in the EMEA region is 46% lower than global trends.
User Behavior in the Asia-Pacific Region
The peak activity hour in the APAC region occurs earlier than in other regions, at 7 PM.
During peak hours, Asian users play 7.2% to 10% more than in other regions. They are also more active from 6 AM to 7 AM (by about 27%). This is offset by reduced activity during late-night hours (from midnight to 2 AM).
