Cafe Bazaar has 30M MAU and 30M gamers
Iranian store provided insights on the gaming industry and it's own numbers.
Cafe Bazaar is the largest Android Store in Iran. Recently the company shared some info about the local industry and its own performance.
AdColony Inventory tracked that the Iranian gaming market in 2020 was about $475 million in turnover.
By the end of 2020, there were more than 100,000 apps. 18,000 of them were games. Currently, the platform has 20,000+ developers and many of them are based outside of Iran.
The audience of Cafe Bazaar is 45M+ people. MAU - 30M; DAU - 6,6M.
Top downloaded games are on the left; top-grossing - on the right.
There are 30M gamers using Cafe Bazaar. How often, however, is unclear.
About 30% of Cafe Bazaar users have made in-app purchases at least once.
From 2019 the Cafe Bazaar game revenue increased by 30%.
The top revenue genres at the platform are strategy, arcade, and RPG. Most downloaded - casual, puzzle, and action titles.
Cafe Bazaar expects to see more mid-core gamers with an increasing audience and market maturity.