Case Study: AppQuantum generated $7 mln. in 3 months with Redcell's Games Gold & Goblins
AppQuantum helped Redcell Games to scale their first title, Gold & Goblins.
The team managed to get ROAS (by cohort, day 115):
230% at Facebook
400% at Unity Ads
84% at Google Ads.
Android Retention:
D1 - 40%;
D3 - 33%;
D7 - 25%;
D14 - 15%;
D28 - 28%
iOS Retention:
D1 - 53%;
D3 - 35%;
D7 - 27%;
D14 - 20%;
D28 - 11%.
US ARPPU - $45 (average in App Store and Google Play).
March 2021 App Store & Google Play featuring has brought the game:
90,000 of installs
$80,000 of revenue.
3 months after the release the Gold & Goblins results are:
6 million installs;
$7 million of revenue;
760,000 DAU.