China Audio-Video and Digital Publishing Association: Chinese gaming market reached record highs in 2024
Black Myth: Wukong made a massive contribution to the overall success.
Domestic Market
The Chinese gaming market grew by 7.53% YoY, reaching a size of $44.8 billion (325.8 billion yuan).
For comparison, in 2023 the market reached a size of $41.62 billion (303 billion yuan), showing a growth of 14%.
Sales in the domestic market reached record volumes since 2003. However, the market growth rate no longer shows double-digit figures.
The number of players in the country increased by 0.94% to 674 million people.
The mobile segment accounts for 73% of all revenue, $32.7 billion (238.2 billion yuan). In 2024, it grew by 5%. The growth rate has significantly slowed compared to the previous year (which had 17.5% growth).
The PC market accounted for 20.9% of all revenue ($9.36 billion). The segment grew by 20.9% this year.
Success in the Global Market
Chinese gaming companies earned $18.6 billion in international markets in 2024. This is 13.4% more than last year. It’s important to note that the dynamics are positive for the first time in 3 years.
31.1% of foreign revenue came from the USA, 17.3% from Japan, 8.9% from South Korea. Interestingly, Saudi Arabia is in the top 10.