Circana: The U.S. Games Market in July 2025
The market is up by 5% YoY, yet results for 7 months of 2025 are worse compared to the previous year.
State of the Market
In July 2025, the U.S. video game industry generated $5.051 billion, up 5% compared to July 2024.
For the first 7 months of 2025, revenues are down 1% compared to the same period in 2024.
Game sales grew by 4% to $4.48 billion.
The strongest growth came from mobile gaming revenue (+7% YoY to $2.3 billion) and non-mobile subscriptions (+21% YoY to $0.5 billion). Spending on console games fell by 9%.
Subscription service spending across the first 7 months of 2025 grew by 19%. U.S. players spent $3.6 billion on them.
Hardware sales jumped 21% to $384 million, driven by strong Nintendo Switch 2 performance. This was the best July since 2008 (when revenue hit $441 million). Switch 2 was the top-selling system, both in units and in dollar sales.
Nintendo Switch 2 has already sold over 2 million units in the U.S. Within the same time frame, the original Nintendo Switch sold 75% fewer.
PlayStation 5 sales dropped 47%, Xbox Series S|X fell 69%, and the original Switch declined 52%, compared to July 2024.
Accessory sales fell 8% YoY to $187 million. The Nintendo Switch 2 Pro Controller is the best-selling accessory of 2025 so far, both in units sold and total revenue.
Game Sales
The July top 20 chart featured five new entries: EA Sports College Football 26, EA Sports MVP Bundle (2025), Donkey Kong Bananza (excluding digital sales), Tony Hawk’s Pro Skater 3 + 4, and Grounded 2.
Monster Hunter: Wilds remains the best-selling title in the U.S. for the first 7 months of 2025. But EA Sports College Football 26 immediately landed at #3.
MONOPOLY GO!, Royal Match, and Last War: Survival were the leaders in U.S. mobile game revenue. Also notable in the top 10 were Garena: Free Fire and Kingshot.
Platform Rankings
The top 10 lists for PlayStation and Xbox look nearly identical. EA Sports College Football 26, EA Sports MVP Bundle (2025), and Tony Hawk’s Pro Skater 3+4 all had strong launches on both platforms.
Nintendo dominates the sales charts for the Switch.
On PC, Grounded 2 debuted at #1 by revenue. Minecraft also climbed back into the top 10.