Circana: The US Gaming Market grew by 10% in July 2024
EA Sports College Football 25 had a HUGE start.
The American audience spent $4.773 billion on games in July 2024, which is 10% more than in July of the previous year.
All segments experienced growth: game sales increased by 10% (to $4.263 billion); hardware sales grew by 12% (to $326 million); accessory sales rose by 4% (to $184 million).
PlayStation 5 sales increased by 25% year-over-year; Xbox Series S|X sales rose by 48%. However, Nintendo Switch sales decreased by 44%. A total of 771,000 consoles were sold. PS5 was the best-selling console both in units and in dollar terms. Xbox Series S|X was second.
The best-selling accessory in the US remains the PlayStation Portal. The black DualSense leads in terms of units sold.
Console game sales grew by 29% in July; the mobile market increased by 7.6%. However, sales on PC, in the cloud, and non-console VR declined by 6%.
Comparing the first seven months of 2024 with the same period in the previous year, there is a 2% growth ($32.094 billion versus $31.450 billion in 2023). The growth is due to increased game and accessory sales (up by 5%); however, hardware sales in the first seven months of 2024 were 27% lower.
❗️Despite all great news, Mat Piscatella forecasts a 2.2% decline in the US market by the end of the year.
Top-selling Premium games in the US in July
EA Sports College Football 25 had a fantastic debut. The game became the top seller in July and also jumped to the first spot among the best-selling games in the US in 2024 in dollar terms. It surpassed Helldivers II in dollar sales in less than two weeks. EA Sports College Football 25 sold three times better in dollar terms in the first couple of weeks than the previous entry in the series, NCAA Football 07.
EA Sports MVP Bundle (which includes EA Sports College Football 25 and Madden NFL 25) was the second best-selling game in July; it ranked 5th overall for 2024.
Another new entry in the rankings was Nintendo World Championships: NES Edition. Based on physical copies alone, the game ranked 6th in July sales.
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The top-grossing mobile games in July were MONOPOLY GO!, Roblox, Royal Match, Candy Crush Saga, and Pokemon GO. Simulator games (such as Township, Roblox, Minecraft) saw a significant revenue increase in July—up by 38%. Shooter games also saw a substantial revenue rise in the US market—Garena: Free Fire, PUBG Mobile, GODDESS OF VICTORY: NIKKE grew by over 50%. Call of Duty: Mobile grew by 32% in July. All figures are compared to June.
PC/Console Charts
EA Sports College Football 25 and EA Sports MVP Bundle were the top sellers on PlayStation in July. Elden Ring took third place.
There are changes in the PlayStation MAU rankings. The First Descendant made it into the top 10 for the first time (ranked 4th); EA Sports College Football 25 also ranked 7th.
Sales on Xbox Series S|X are almost similar to PlayStation 5.
The First Descendant ranked 6th in MAU on Xbox; EA Sports College Football 25 ranked 7th.
Nintendo World Championship: NES Edition was the best-selling game on Nintendo Switch in July. Super Mario Party also returned to the top 10.
There were changes on Steam as well. The First Descendant ranked 3rd in MAU, and Once Human ranked 4th. 7 Days to Die returned to the top 10.