Circana: The US gaming market in March 2024 grew by 4%

May 02, 2024

General Numbers

In March 2024, the American gaming market reached $4.9 billion. This is 4% higher compared to the previous year.
Sales of gaming content grew by 9% compared to the previous year ($4.25 billion). Similar growth was shown in accessory sales ($242 million). However, sales of gaming devices fell by 32% to $391 million.
Comparing the first 3 months of 2024 to the first 3 months of 2023; the total revenue of the American market is 6% higher ($14.67 billion in 2024 versus $13.77 billion in 2023). Content sales are up by 9%; accessories by 25%. Gaming hardware sales are down by 24%.

DualSense Edge was the top-selling accessory in the USA in March 2024 and in the first quarter overall.
The mobile market in the USA grew by 3% in March. 89% of this month's growth was driven by the mobile market.
PC game sales, cloud services, and VR content outside of consoles grew by 2%.

The best-selling game in March 2024 in the USA was Dragon’s Dogma II. Helldivers II dropped to second place.
March saw many new releases - MLB: The Show 24 (3rd place); Rise of the Ronin (5th place); Princess Peach: Showtime! (6th place - excluding digital versions); Unicorn Overlord (8th place), and WWE 2K24 (9th place - excluding digital versions).
For the first 3 months of 2024, Helldivers II is a solid leader. Call of Duty: Moder Warfare III took second place, and Dragon’s Dogma II claimed the third spot.

If only the PlayStation or PC versions of Helldivers II were considered in the ranking, the game would still be in first position. The release was that successful.
In just one month, Dragon’s Dogma II sales surpassed the combined sales of the original Dragon’s Dogma and Dragon’s Dogma: Dark Arisen.
Helldivers II is currently the 7th best-selling game in Sony's history in the American market. Without the PC version, it wouldn't even be in the top-20. Thus, the simultaneous release on PlayStation and PC was a huge success for Sony.

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Final Fantasy VII: Rebirth is currently the 14th in the Final Fantasy series in terms of sales in the American market. Final Fantasy XV holds the top spot, followed by Final Fantasy VII: Remake and the original Final Fantasy VII.
The revenue leaders in the American mobile market were Monopoly GO!, Royal Match, and Roblox.
The fastest-growing game in the mobile market in March 2024 was Last War: Survival Game. The project grew by 40% in revenue compared to the previous month.

Fortnite, Call of Duty, and GTA V are the leaders in MAU (Monthly Active Users) on PlayStation. Helldivers II rose to the 5th position; Roblox finished at 7th place. Thanks to PS Plus, Sifu entered the chart at 9th place.
The best-selling games in March on PlayStation are MLB: The Show 24, Helldivers II, and Dragon’s Dogma II. New releases include Rise of the Ronin (4th place) and WWE 2K24 (7th place - excluding digital copies).

The MAU leaders on Xbox in the USA are the same as on PlayStation - Fortnite, Call of Duty, and GTA V. MLB: The Show 24, which is developed by Sony, is also in the top 10.

The top-selling games in March on Xbox are Dragon’s Dogma II, Call of Duty: Modern Warfare III, and WWE 2K24. Overall, Xbox's chart is more stable than PlayStation's.

Helldivers II is the MAU leader on PC. Counter-Strike 2 is in second place, and Baldur’s Gate III is in third. Dragon’s Dogma II is in 6th position.

The best-selling games on Nintendo Switch are Princes Peach: Showtime! (excluding digital versions), Unicorn Overlord, and Mario Kart 8 (also excluding digital versions).