Circana: The US Gaming Market in November 2025
Dramatic inflation of hardware average prices; Call of Duty: Black Ops 7 weak results (still best-selling game of the month).
General market data
November revenue totaled $5.861 billion (-4% YoY).
Content sales grew by 1% to $4.84 billion.
User spending on subscriptions increased by 16%, and the mobile segment grew by 2%. At the same time, PC and console content sales declined.
Physical game sales in November declined by 14% YoY. Volumes are at their lowest levels since 1995.
Hardware sales fell by 27% YoY to $695 million. This is the lowest figure since 2005 ($455 million).
In November, 1.6 million devices were sold in the US (the anti-record was in November 1995, with 1.4 million units sold). For comparison, in November 2019, 3.9 million devices were sold in the US.
The average price of a gaming device in November was $439, up 11% YoY. In November 2019, the average price was $235. Average prices have increased significantly over the past few years. Check the chart below.
PlayStation 5 was the best-selling platform in November. Nintendo Switch 2 ranked second. Third place went to The NEX Playground, which outsold Xbox Series S|X in unit sales. The NEX Playground is a children’s console fully controlled by gestures (yes, the ideas behind EyeToy and Kinect are still alive).
Accessory sales declined by 13% to $327 million. Gamepad sales dropped by 19% YoY.
PlayStation Portal was the best-selling accessory of November in revenue terms, while DualSense led by units sold.
Nevertheless, after 11 months, total revenue in 2025 is still 1% ahead of 2024. The gap, however, is very small.
A word from our sponsor
Tilting Point collaborated with Xsolla to bring the Web shop to their audience in Star Trek: Timelines & Warhammer: Chaos & Conquest. In both cases, the publisher focused on attracting the high-value users to off-store payments to increase the margin from whales.
Warhammer: Chaos & Conquest - 50% of the game revenue is generated from the Web Shop.
Star Trek: Timelines - over 50% of repeat purchases in the US, UK, Canada & Germany are made through the Web Shop.
Check out Warhammer: Chaos & Conquest and Star Trek: Timelines webshops. Get in touch with the Xsolla team to build the same!
Game sales
Call of Duty: Black Ops 7 was the best-selling game of November in revenue terms. However, its sales are noticeably lower than the previous game in the series. However, this did not prevent the Call of Duty franchise from becoming the best-selling game in its launch month for the 18th time in a row.
Other new releases include Kirby Air Riders (10th place) and Hyrule Warriors: Age of Imprisonment (11th place). Digital sales data is not available for both titles, so their actual ranking is likely higher.
Based on the first 11 months of the year, Battlefield 6, NBA 2K25, and Monster Hunter: Wilds are the top-sellers of the year. Call of Duty: Black Ops 7 launched at 7th place, quite weak for the franchise.
MONOPOLY GO!, Royal Match, Last War: Survival, Candy Crush Saga, and Clash Royale were the top five highest-grossing games in November.
Platform rankings
Call of Duty: Black Ops 7 led sales on both PlayStation and Xbox. The rankings are almost identical, with differences driven by PlayStation exclusives.
Fortnite was the MAU leader on both platforms in November.
Pokemon Legends: Z-A continues to hold first place in sales. New releases entered the top three.
Nintendo remains the strongest publisher on its own platform. Eight of the top ten games were published by Nintendo.
Call of Duty: Black Ops 7 also ranked first in sales on PC. Football Manager 2026 is also selling well, specifically considering this is the US market.
ARC Raiders took first place by MAU in the US Steam in November.