Comscore & Anzu: Study of the American Gaming Audience
Despite the popularity, gaming is behind Online Video; TV & Social Media when it comes to time consumption.
The study was conducted in March 2024 among people aged 18 to 65 in the US. The sample size was 4570 people. Gamers are those who typically play games several times a week and have played at least once in the past month.
In 2023, American users spent 45 billion hours on games and related activities. This is less than the time spent watching online videos (210 billion hours); television (201 billion hours); and time on social media (62 billion hours).
62% of Americans over 18 years old play games.
40% of households in the USA play on a console at least once a month.
77% of American gamers play on more than one platform. 40% play on all platforms (mobile, PC, consoles).
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49% of American gamers are millennials. This is the largest group. 28% are Generation X; 13% are Generation Z; 11% are boomers.
63% of gaming households earn between $25,000 and $100,000 a year. 16% earn less than $25,000; 20% earn more than $100,000.
PC and console gamers traditionally are willing to pay more for games. 45% spent more than $41 on the last game they bought. 32% of mobile gamers in the USA are not willing to pay for games.
The most popular genres on PC are FPS (49%); Action/Adventure (47%); and RPG (47%). On consoles - Action/Adventure (65%); FPS (59%); and sports games (46%).
I can't wait for us millennials to be in the boomer age group. 90% are gamers who are playing Covid 19 a game where you can do anything during the pandemic. It will be the hit game of the year. lol