Console sales in Russia increased by 29.5% YoY in 2024
Despite the inability to buy & play games straightforwardly and utilize all of the system's features.
Russian retailer M.Video-Eldorado shared statistics on console and gaming device sales in the country. Many companies have left the country, so devices are now delivered through parallel import.
Game console sales grew by 29.5% in monetary terms compared to 2023. The total sales volume reached 31.67 billion rubles, up from 24.46 billion rubles.
❗️At the average exchange rate, sales amounted to $358.7 million in 2024. In 2023, it was $305.8 million.
The number of systems sold has remained at the same level for a couple of years. In both 2023 and 2024, 1.45 million systems were sold.
PlayStation 5 is the most popular system in the local market. Its market share in monetary terms grew from 63.7% in 2023 to 71.6% in 2024. In units, sales increased from 18.6% in 2023 to 29.5% in 2024.
Xbox Series sales in dollars fell from 16% to 8.9%. In units, the share decreased from 7.1% to 4.8%.
Nintendo Switch sales in units grew from 4.5% to 4.9%, but in monetary terms, fell from 6.5% to 5.3%.
Steam Deck is the leader among all systems in terms of sales growth in the Russian market. In 2024, sales grew by more than 70%. According to the retailer, 43,000 devices were sold in Russia in 2024.