Daniel Ahmad: Sony shipped 5 times more consoles to stores in Q1'24 than Microsoft did with the Xbox Series S|X
That's not good news for Microsoft.
The Director of Research & Insights at Niko Partners analysed Sony's latest report.
The share of digital sales on PlayStation platforms has reached 70%. It has doubled since 2017.
With the transition to PlayStation 5, Sony managed to break out of the loss cycle that preceded the launch of the new generation. The increase in digital sales positively impacts profitability, and subscriptions provide a stable cash flow.
As of the end of March 2024, PS5 has sold 59.2 million units. This is slightly less than the PS4 over the same period (60 million). Despite good sales, Sony has not been able to increase the console customer base. Hence, the company's heightened interest in GAAS projects and increasing ARPU.
According to Daniel, Sony shipped 4.5 million PS5s in Q1'24. This is 5 times more than the Xbox Series S|X.
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