data.ai: Mobile gaming market in H1 2023 showed a further decline in revenue
But it's a little complicated.
Revenue
$40.9B was spent by mobile gamers in H1 2023. It’s less than in H1 2022 ($41.2B) and H1 2021 ($44.5B) but more than in H1 2020 ($36B).
However, we should consider that data.ai can’t track some payments as more mobile companies are adopting alternative payment methods outside of app stores.
The revenue dynamic from the lowest point in May 2022 started to climb up. It’s still in a minus zone, but March and May 2023 showed growth.
data.ai analysts think that the worst in the mobile gaming market is behind. We can expect normalization and growth further.
iOS was responsible for $24.6B of gaming revenue in H1 2023; Android - for $16.3B. Games are 56.5% of overall iOS apps revenue and 67.9% of Android overall revenue.
Downloads
Games downloads in H1 2023 reached 30.4B. It’s 0.4B higher than in H1 2022.
4.3B (23.7% of overall download volume) games have been downloaded in H1 2023 on iOS. 26.1B games have been downloaded on Android (it’s 44.5% of overall downloads).
Best games
Downloads leaders in H1 2023 are Subway Surfers, Garena Free Fire, and ROBLOX. Two new games are on top - Block Blast Adventure Master and Attack Hole.
Top-3 games by revenue are Honor of Kings, Candy Crush Saga, and ROBLOX. Gardenscapes returned to the top 10.
The best MAU titles of H1 2023 are ROBLOX, Garena Free Fire, and Candy Crush Saga. FIFA Soccer showed significant growth and jumped to the top 10.