data.ai: Mobile Gaming Markets of Brazil, Mexico & LATAM, in general, grew in 2022
data.ai: Mobile Gaming Markets of Brazil, Mexico & LATAM, in general, grew in 2022
Those are markets that should be focused in next years.
data.ai: Mobile Gaming Markets of Brazil, Mexico & LATAM, in general, grew in 2022
Mobile revenue in Brazil grew by 2022 by 20% - from $1.13B in 2021 to $1.37B in 2022.
Mexico also showed a growth of almost 20%, and the overall revenue of the mobile market in the country reached $711M.
Brazil's mobile gaming market grew by 12.3% YoY - from $570M in 2021 to $640M in 2022.
The Mexican mobile gaming market showing good results too with a growth of 9.4% from $320M to $350M.
It’s important to note that the global mobile gaming market in 2022 dropped by 5%. This means that Brazil and Mexico are growing despite world downward trends.
Countries are growing by downloads too - Brazil reached 4.62B downloads; Mexico - 2.42B downloads.
Shooters are the most lucrative genre in Brazil, Argentina, and Mexico. Overall revenue growth of shooter games revenue in those countries reached 24%. This is interesting because shooters are the largest losers of 2022 worldwide.
Brazil has also seen an increase in party games revenue by 78%. data.ai tracks Stumble Guys in this category, so it might be an effect of one title.