data.ai: Users spent 2.5T hours in front of their mobile screens in H1 2023
The mobile gaming market is showing early signs of recovery.
General numbers
Leaders by mobile content consumption in H1 2023 on Android are India (580B hours; +26% YoY); China (560B hours; +13% YoY); Indonesia (210B hours; +16% YoY).
The largest download markets - India, the US, and Brazil - are stagnating. It might be a sign of an excessive amount of offers in the market.
Downloads in China in H1 2023 increased by 20% while gaming downloads decreased. People haven’t stopped searching for new content, but making choices not in the gaming favor.
Overall app revenue in H1 2023 on the largest markets is more pessimistic. The US market grew by 4% (to $22B), but the Japanese dropped by 13% (to $8.5B); the Chinese declined by 3% (to $8.4B but without 3rd-party Android stores).
TikTok outpaced by IAP revenue the most significant mobile games.
Games
March 2023 is the first year since December 2021, when games showed positive dynamics by revenue growth (+1.5%). Another growing month was May (+3.6%). It’s a bit early to say about the market recovery, but signs are great.
Honkai: Star Rail made a huge impact on the games market and expected restoration with $230M of revenue in 30 days and 50M downloads in the first 15 days.
Monopoly GO is another example of a successful launch. 40% of game downloads came from Europe.