data.ai: Weekly mobile games revenue in Eastern Europe went down by 40% since March
The largest Eastern European market is not existing anymore.
Revenue went down from $50M weekly to $30M weekly. The main reason lies in the surging Russian market.
By graphic, in February Russian users were spending about $20M weekly on gaming apps. In April amount of payments decreased to $3M weekly.
Before March 2022 the Russian gaming market was responsible for half of the Eastern European mobile revenue. Moreover, it was its main driver.
Downloads changed too, but not so dramatically. The number of installs went down from 110M weekly in early February to 90M weekly in mid-April. The majority of downloads are still coming from Russia.