DataEye Research Institute: The mini-game market in China will reach $6.86 billion in 2024
The growth rates are big, and it can't be named a niche anymore - the mini-games market volume is large in China.
According to the company, in 2024, developers earned 50 billion yuan ($6.86 billion) through mini-games. The growth compared to the previous year was 64%.
The number of mini-game users has grown to 1 billion people. More than half of Chinese gamers play games in WeChat Mini Games. The overlap with TikTok Mini Games is 15%.
The MAU of mini-games is over 500 million people. 85% of users are under 24 years old.
💠Liu Dzun, head of DataEye Research Institute, considers the main growth factors to be, firstly, the appearance of major players like 37Games, Century Games, and 4399 in the mini-game segment. Secondly, a large number of interesting smaller projects (teams of 3-6 people) have appeared on the market with a focus on advertising monetization (IAA).
In 2025, the market is expected to grow by 22% to 61 billion yuan ($8.37 billion). Growth rates are declining due to market saturation.
29% of projects in the top 100 by revenue are made with Unity.
