dentsu: How different generations interact with games in 2022
Everybody is playing games.
The company researched user behaviors in 9 countries: Italy, Spain, Australia, Germany, France, the UK, Canada, the US, and Japan.
34% of gamers play every day. 46% are playing on a weekly basis.
People of all generation play games. Generation Z: 37% is playing daily; 47% - weekly. Millennials: 34% is playing daily; 49% - weekly. Generation X: 33% is playing daily; 45% - weekly. 35% of Baby Boomers is playing daily, and 39% - weekly.
40% of American gamers perceive themselves as part of the gaming community. 35% are sure that games help them to socialize and spend time with friends & family.
Gamers - aside from games - are actively consuming media products. On average, throughout the week, they’re watching TV for 29 hours; spend 27 hours on Internet surfing; 8 hours on social networks, and 7 hours on videos on the Internet.
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