ERA: UK gaming market in 2024 fell behind the video market in size
The gaming market declined, while video streaming services showed solid growth numbers.
ERA - Entertainment Retailers Association in the UK.
Overall state of the entertainment market
The total volume of the music, film, streaming, TV series, and games market in 2024 exceeded £12 billion.
The largest market segment is digital video (including subscriptions to Netflix, Amazon Prime Video, Apple TV, etc.), with a volume of £4.46 billion. Growth - by 8.3%. The total volume of the video market in the UK is just over £5 billion (growth of 6.9%). This is larger than the gaming market.
❗️It was reported that the video market had overtaken the gaming market in terms of volume based on the results of 2023. However, from the updated results table published this year, it’s clear that this only happened in 2024. It’s possible that the figures were adjusted.
Interestingly, sales of physical copies of musical works increased by 6.2%. Overall, the music industry in the UK hasn’t generated this much revenue since the CD era.
UK Gaming Market
The volume of the UK gaming market in 2024 decreased by 4.4% to £4.62 billion.
Digital PC game sales fell by 5%, digital console game sales decreased by 15%, and physical copy game sales plummeted by 35%. Subscription services showed growth - by 12% compared to the previous year.
The largest segment of the UK gaming market is mobile (£1.56 billion), which grew by 2.6% in 2024.
The best-selling game of the year in the country is EA Sports FC 25. It was purchased 2.9 million times, with 80% of sales being digital copies.