game: German Gaming Market in 2025
General numbers are up, but game sales dropped.
The German gaming association used data from YouGov Shopper (a sample of 25,000 people), Nielsen IQ, and Sensor Tower.
Gaming Market in Germany
Total revenue of the German gaming market grew 4% in 2025 to €9.382 billion. The market returned to growth after a decline in 2024.
Revenue from subscription and cloud services (PlayStation Plus, Xbox Game Pass, and others) reached €1.031 billion, crossing the €1 billion mark for the first time. The segment has more than doubled over six years, up from €461 million in 2019.
Hardware Sales
Gaming hardware sales in Germany grew 12% YoY to €3.403 billion.
Consoles grew 26% to €1.021 billion, driven largely by the launch of the Nintendo Switch 2. Console sales had fallen 26% in 2024.
Gaming PCs (desktops, laptops, and handheld devices) grew 7% to €651 million. Key sales drivers included the ROG Xbox Ally.
PC gaming accessories (peripherals, monitors, GPUs, VR headsets) grew 13% to €1.371 billion. The segment is slowly recovering from a prolonged decline that began after the 2020-2021 pandemic growth.
Console accessories, on the other hand, fell 10% to €360 million.
Game Sales
Game sales fell 1% YoY in 2025 to €4.948 billion.
Unit sales of games (physical and digital combined) dropped 13% to €807 million.
In-game purchases, however, grew 1% YoY to €4.141 billion, accounting for 84% of total revenue.