game: The German Gaming Market almost reached €10B in 2023
The market returned to the growth trajectory.
Data provided by GfK and data.ai.
Revenue of the gaming industry in the country increased by 6% to €9.97 billion.
The sales of gaming hardware saw the strongest growth - by 7% (from €3.049 billion in 2022 to €3.265 billion in 2023); game sales increased by 6% (from €5.516 billion in 2022 to €5.845 billion in 2023).
Despite a large number of releases in 2023, the number of games sold decreased by 8%. However, revenue increased by 4%. Likely, people were more actively purchasing new releases in 2023 at a higher price point. Game sales reached €1.103 billion.
GameDev Reports Newsletter offers promotion opportunities to gaming companies. Reach out to learn more.
In-game purchases increased by 6% - reaching €4.742 billion.
Console sales in Germany skyrocketed by 44% in 2023; accessory sales for them increased by 32%. This is attributed to the availability of PlayStation 5 and (to a lesser extent) Xbox Series S|X. The explosive growth was offset by a decline in demand for gaming PCs (down by 17%) and PC accessories (down by 7%). According to Felix Falk, the managing director of game, people stocked up on these during the pandemic.
The segment of subscription services slightly decreased by 1% (from €867 million to €860 million).
❗️In 2022, subscription services in Germany grew by 20%. Many speculate that such solutions have reached their ceiling, but in Germany, since 2021, they have had the highest cumulative growth rate. It's better to look at the trend over a longer period. Growth has nearly stalled in the USA.