game: The German Gaming Market declined in H1'24
The industry revenue turned red for the first time in many years.
Data provided by GfK and data.ai (Sensor Tower).
For the first time in a long while, the German market showed negative results in the year's first half. Revenue for H1'24 amounted to €4.3 billion, which is 6% less than the same period in 2023.
Sales of gaming hardware decreased by 18% (from €1.43 billion to €1.177 billion); sales of gaming content fell by 4% (from €2.693 billion to €2.589 billion). The only segment that grew was online services, including various subscriptions, which increased by 25% (from €413 million to €516 million).
In the report, the German association highlighted the social significance of games. 16M Germans made new friends through games.
78% of German players reported that games help them better understand history; more than 70% noted that games are crucial for building social connections.
67% of Germans believe that the local gaming industry should be independent and competitive on international markets.