Data provided by GfK and data.ai (Sensor Tower).
For the first time in a long while, the German market showed negative results in the year's first half. Revenue for H1'24 amounted to €4.3 billion, which is 6% less than the same period in 2023.
Sales of gaming hardware decreased by 18% (from €1.43 billion to €1.177 billion); sales of gaming content fell by 4% (from €2.693 billion to €2.589 billion). The only segment that grew was online services, including various subscriptions, which increased by 25% (from €413 million to €516 million).
In the report, the German association highlighted the social significance of games. 16M Germans made new friends through games.
78% of German players reported that games help them better understand history; more than 70% noted that games are crucial for building social connections.
67% of Germans believe that the local gaming industry should be independent and competitive on international markets.